CertClue
Courses · Business
Sales Development Representative

Sales Development Representative (SDR)

Book meetings for a SaaS sales team for a week: split a bought list by what UK rules allow, screen calls, qualify real prospects, write outreach worth reading, read your own numbers honestly, and hand a meeting over so it turns into a deal.
1.5 hrs taught · 4.5 to 8 hrs applied 7 modules 20 lessons 4 portfolio artifacts Completion certificate Updated September 2026
Created by the CertClue team
What you'll build

Real portfolio pieces built during the course, not a certificate for its own sake. Each one is work you can show.

  • Compliant outreach planA bought prospect list split by what UK marketing rules allow: who may be emailed, who may be called after screening, who may not be contacted, and the plan for the week.
  • Outreach email sequenceA first email and two follow-ups written for the people who read them: short, honest, relevant, one ask each, with a working way out.
  • Activity funnel analysisThe week's activity turned into rates at each step, by channel, showing where meetings come from, where they are lost, and the one change that would help most.
  • Meeting handover and week summaryA handover that lets an account executive walk into a first meeting knowing everything learned, plus the week's results, what drove them, and what was fixed.

What you'll learn

Sales development, kept short
The job, decoded
A day in the seat
The rhythm of the job
Into the simulation: Quillfern's sales floor
Building the portfolio
What comes next

Course content · 7 modules, 20 lessons

Sign up to unlock every lesson - the titles below show exactly what is inside.

What an SDR does, how the sales process fits together, and who you are trying to reach.

What an SDR does
The sales process
Who you sell to

Requirements

  • No prior experience in this field is required to start.
  • A computer with a reliable internet connection.
  • Comfortable using a web browser - no software to install.

Description

Every CertClue course follows the same seven-part shape: fundamentals, the role translated out of job-posting language, a real working day, the job's recurring rhythms, a multi-day simulation, the portfolio you build along the way, and a handoff into your next move. Here is what that looks like for sales development representative.

Who this course is for

Anyone aiming to become a sales development representative, including career changers with no background in it yet. This is the entry rung of a realistic ladder:

entry
Sales Development Representative

Finds and qualifies prospects and books first meetings for account executives.

Compliant prospectingQualificationOutreach writingActivity and conversion metrics
mid
Account Executive

Takes qualified meetings through to signed contracts and owns a quota.

Discovery and demosProposals and negotiationForecasting own pipelineClosing
senior
Sales Manager

Leads a team of SDRs or account executives and answers for its results.

Coaching a teamTerritories and targetsForecast accuracyHiring
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