SEO Specialist
Real portfolio pieces built during the course, not a certificate for its own sake. Each one is work you can show.
- Traffic drop diagnosisA traffic fall diagnosed before anything was changed: what fell and what did not, on which pages, whether revenue fell with it, what the data shows as against what it only suggests, and the first action.
- Technical fix listOne clear list for a part-time developer: each fault with the reason Search Console gives, its cause, the fix, its priority by revenue at stake, and how to check it worked.
- Content planThe alternative to 300 AI-written town pages: content that answers searches Kettlebrook can genuinely serve, why Kettlebrook can answer each best, the next step each leads to, and why the town pages were turned down.
- Monthly SEO reportA month's SEO report built on outcomes: organic orders and revenue by page, the fixes shipped and their effect, the decisions taken on content, links and the AI setting with their reasons, and next month's plan.
What you'll learn
Course content · 7 modules, 20 lessons
Sign up to unlock every lesson - the titles below show exactly what is inside.
How a page gets from a website into search results, what Google says it rewards, and what changed in 2024 and 2026.
Requirements
- No prior experience in this field is required to start.
- A computer with a reliable internet connection.
- Comfortable using a web browser - no software to install.
Description
Every CertClue course follows the same seven-part shape: fundamentals, the role translated out of job-posting language, a real working day, the job's recurring rhythms, a multi-day simulation, the portfolio you build along the way, and a handoff into your next move. Here is what that looks like for seo specialist.
Who this course is for
Anyone aiming to become a seo specialist, including career changers with no background in it yet. This is the entry rung of a realistic ladder:
Looks after a site's organic search: finds and fixes what stops pages being found, briefs content that answers real searches, keeps the site inside search engines' spam policies, and reports what organic search actually delivers.
Owns organic search for a larger site or several: leads migrations and technical projects with developers, sets content strategy, and decides where SEO effort goes.
Sets organic growth strategy for a business, leads an SEO team, and answers for organic search's contribution to revenue alongside the other channels.
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