Social Media Manager
Real portfolio pieces built during the course, not a certificate for its own sake. Each one is work you can show.
- Social performance reviewA fall in reach read properly before anything was bought or changed: what fell and what rose, by format, whether orders moved, what the data shows as against what it only suggests, and the first step.
- Creator brief and label fixThe fix for a creator post that was an unlabelled ad, and the brief for a paid video: what each piece needs, the rule behind it, who does it and by when, written so the creator can follow it without a call.
- Complaint response planThe response to a complaint that went public: the holding reply word for word, what is said where, who owns each action and when, the safety claim handled privately, and the cause fixed behind the scenes.
- Monthly social report and planA month's social report built on outcomes: orders and revenue by platform, wholesale enquiries reported separately, the week's decisions with their reasons, and next month's platforms and posting rhythm.
What you'll learn
Course content · 7 modules, 20 lessons
Sign up to unlock every lesson - the titles below show exactly what is inside.
How platforms decide who sees a post, what social is for in a small business, and the two sets of UK rules every social media manager works inside: labelling ads, and reviews.
Requirements
- No prior experience in this field is required to start.
- A computer with a reliable internet connection.
- Comfortable using a web browser - no software to install.
Description
Every CertClue course follows the same seven-part shape: fundamentals, the role translated out of job-posting language, a real working day, the job's recurring rhythms, a multi-day simulation, the portfolio you build along the way, and a handoff into your next move. Here is what that looks like for social media manager.
Who this course is for
Anyone aiming to become a social media manager, including career changers with no background in it yet. This is the entry rung of a realistic ladder:
Runs a brand's social channels day to day: plans and publishes content, answers the community, works with creators inside the advertising rules, and reports what social brings the business.
Owns social strategy across channels, runs paid social and creator programmes with a budget, and manages the people who publish day to day.
Sets how the brand shows up across social and content, leads the team, answers for social's contribution to revenue and reputation, and owns the response when something goes wrong in public.
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